Dealer-Centric Online Ordering Platform Modernizing B2B ordering while preserving dealer partnerships
B2B eCommerce
ERP Integration
UX Design
Phased Delivery
Custom B2B Platform (Microsoft Dynamics Business Central)
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Background
Project Overview

To mark its 50th anniversary, Unilock, a leading distributor of landscaping and hardscaping products, set out to modernize how orders are placed across its dealer network. CyberHULL partnered with Unilock to design and deliver a scalable online ordering platform that improves speed, accuracy, and customer experience—without disrupting Unilock's long-standing dealer-first distribution model. The result was a phased, ERP-integrated ordering system built for growth, operational efficiency, and partner trust.

Challenges

The key obstacles we needed to overcome to transform the digital experience.

Fast, Intuitive Ordering

Enable fast, intuitive online order placement for dealers.

ERP Integration

Integrate seamlessly with Microsoft Dynamics Business Central (ERP).

Multiple Workflows

Support multiple order entry workflows for different user behaviors.

Customer Responsiveness

Improve responsiveness and customer interaction.

Geographic Scaling

Scale geographically without disrupting dealer relationships.

Preserve Distribution Model

Modernize without competing directly with dealers—preserving Unilock's role as a distributor while empowering its partners.

Solutions
Our strategic approach to solving each challenge with precision and expertise.
Dealer-Centric Online Ordering Platform
Custom online ordering system built specifically for dealer workflows
Initially launched as an MVP for Ontario and Chicago regions
Designed for incremental expansion and validation
Flexible Order Entry
Quick order entry for speed-focused users
Guided ('path') ordering for structured product selection
Dual approach reduced friction across varying dealer preferences
ERP-Integrated Architecture
Orders fully synchronized with Microsoft Business Central
Real-time accuracy in inventory, pricing, and fulfillment
No manual intervention required
Live Chat & Support Enablement
Integrated live chat functionality
Improved dealer support during early adoption
Reduced ordering errors and increased confidence in the new system
Phased Rollout Strategy
MVP architecture designed for incremental expansion
Allowed Unilock to validate performance and refine workflows
Enabled scaling to additional regions and customer segments
 
Results
Ordering Efficiency
Faster, more accurate ordering
Significantly reduced order entry time
Fewer errors and faster confirmations
Dealer Experience
Modern, intuitive interface
Increased adoption rates
Reduced dependency on manual support
Channel Integrity
Zero channel conflict
All orders continue to flow through dealers
Reinforced—not undermined—Unilock's distribution model
Scalable Foundation
Successful MVP enabled phased expansion strategy
Ready to onboard additional dealers and downstream customers
Operational Efficiency
ERP integration eliminated duplicate data handling
Improved internal visibility across regions
Business Impact
Unilock's platform demonstrates how CyberHULL delivers industry-specific ecommerce solutions that modernize operations while respecting complex partner ecosystems.
By combining ERP-centric architecture, dealer-first UX design, and phased delivery, CyberHULL helped Unilock evolve its ordering experience — without disrupting what already worked.
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