Innovation in Modular Rug & Carpet Commerce Design-led buying experience for modular rugs and carpet tiles
iPad Development
Custom Design Engine
Ecommerce APIs
Product Visualization
UX Design
iPad (iOS)
Case Study Logo
Background
Project Overview

FLOR set out to rethink how customers design and purchase modular rugs and carpet tiles — shifting from static product selection to an interactive, design-led buying experience. CyberHULL partnered with FLOR to build a dedicated iPad application that combines ecommerce, product visualization, and an in-app design engine. The solution enables customers to experiment, design, preview, and order fully customized carpets built from 50×50 cm tiles — directly from a tablet interface. The result is a differentiated digital sales experience aligned with FLOR's innovation-driven brand.

Challenges

The key obstacles we needed to overcome to transform the digital experience.

Modular Product Model

Carpets sold as individual 50×50 cm tiles rather than fixed-size rugs.

Complex Visualization Needs

Customers needed a way to visualize complex layouts before purchasing.

Insufficient Traditional Flows

Traditional ecommerce flows were insufficient for free-form carpet design.

Inspiration + Precision

The buying experience had to support both inspiration and precision.

In-Store & Assisted Selling

Sales teams required a tool suitable for in-store and assisted selling.

Solutions
Our strategic approach to solving each challenge with precision and expertise.
Interactive In-App Carpet Designer
Custom-built design engine allowing users to create carpets of any shape and size
Mix and match tile colors, patterns, and orientations
Instantly preview designs at scale
Translate designs directly into order-ready configurations
Gallery-Driven Inspiration
Curated gallery of predesigned carpets for fast selection
Quick ordering without starting from scratch
Brand-controlled presentation of best-selling layouts
Full Ecommerce Capabilities
Standard product browsing and ordering
Replacement tile and accessory purchases
Seamless checkout flows optimized for iPad usage
Tablet-Optimized UX
Touch-first interactions designed specifically for iPad
Intuitive gesture-based editing
Clean, showroom-ready presentation for retail environments
 
Results
Design-Led Experience
Customers could confidently design and purchase custom carpets without guesswork
Real-time visualization reduced hesitation and increased purchase certainty
Flexible Sales Scenarios
Supported both self-service exploration and assisted in-store selling
Showroom-ready presentation for retail environments
Product Versatility
Enabled infinite carpet configurations from a modular tile system
Mix and match colors, patterns, and orientations
Brand Differentiation
Positioned FLOR as a leader in experiential, design-driven commerce
Aligned with FLOR's innovation-driven brand identity
Business Impact
FLOR's iPad application demonstrates how ecommerce can evolve beyond catalogs into interactive product creation platforms.
By blending UX design, real-time configuration, and transactional workflows, CyberHULL helped FLOR transform a complex modular product into an intuitive, engaging digital experience — one that strengthens brand perception and unlocks new ways to sell.
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