eCommerce Website Revamp Luxury fashion e-commerce reimagined
UX Redesign
Performance Engineering
PLP/PDP Optimization
Checkout Streamlining
Theme Refactoring
Payment Modernization
Adobe Commerce (Magento)
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Background
Project Overview

Moschino - a globally recognized luxury fashion house - needed to elevate its digital experience for a mobile-dominant, design-conscious audience. Their Adobe Commerce store struggled with slow load times due to heavy visual content, legacy frontend and theme debt, high mobile bounce, inefficient variant/collection logic, checkout friction and payment delays, and instability during high-traffic seasons. Moschino required a fast, stable, luxury-grade ecommerce experience - without migrating off Magento.

Moschino Case Study Image 1
Challenges

The key obstacles we needed to overcome to transform the digital experience.

Heavy imagery → slow LCP

Large lookbook, campaign, and editorial visuals increased page weight dramatically.

Complex PDP logic slowed interactions (INP)

Collections, multi-layered variants, and price rules generated excessive JS execution.

Overloaded PLPs

32–96 images per category made scrolling slow and unresponsive.

Checkout obtacles

Multiple steps and slow-rendering payment screens caused abandonment.

Theme debt

Legacy modifications made every update risky and expensive.

Seasonal instability

Promo periods (e.g., Black Friday) resulted in degraded performance.

Moschino Case Study Image 2
Solutions
Our strategic approach to solving each challenge with precision and expertise.
High-Fashion UX Redesign
Introduced a clean, luxury-grade visual identity
Rebuilt PLP, PDP, Cart, and Checkout
Overhauled mobile-first UX across the entire journey
Improved storytelling via optimized media systems
Performance Engineering & Core Web Vitals Optimization
Converted key visuals to WebP
Implemented adaptive image sizes
Optimized hero/campaign media
Reduced render-blocking JS/CSS
Refactored size/color variant logic
40% reduction in JS execution time
50% reduction in PLP payload
Checkout Flow Modernization
Simplified the entire checkout journey
Optimized layout for mobile-first behavior
Added global, high-trust payment providers
Reduced time-to-payment steps
Infrastructure & Stability Enhancements
CDN integration for static & media
Full Page Cache tuning
Promo-peak load testing
Refactoring to eliminate brittle legacy theme structures
 
Results
Performance
LCP improved from 5.1s → 2.3s on mobile
INP improved by 33%
PLP scroll performance improved by 47%
PDP interactive elements load 29% faster
UX & Conversions
+14% increase in mobile conversion rate
–21% mobile PLP bounce rate
+17% uplift in mobile engagement
Checkout completion improved by 10%
Operational Stability
Zero promo-season degradation
More reliable & predictable deployments
Lower theme maintenance & dev costs
Business Impact
Fast, stable, luxury-grade ecommerce experience
Mobile-first platform that performs exceptionally well globally
Future-proofed architecture supporting continuous releases
Stronger conversion funnel across PLP, PDP, and Checkout
More reliable performance during promo drops and seasonal peaks
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