eCommerce Website Modernization Modernizing the inline skating experience online
UX Redesign
Performance Engineering
Magento 2 Modernization
Mobile Optimization
Checkout & Payments
Peak-Load Readiness
Adobe Commerce (Magento)
Case Study Logo
Background
Project Overview

Rollerblade - the global pioneer of inline skating - needed its ecommerce experience to reflect the speed, energy, and movement of its brand. The existing Magento store lagged behind modern expectations with dated UX and static visuals, slow navigation and load times, poor mobile shopping flows, legacy Magento architecture, inefficient product discovery, and limited support for global launches. The goal was clear: transform a legacy Magento store into a fast, modern, mobile-first platform that supports global campaigns and inspires shoppers.

Rollerblade Case Study Image 1
Challenges

The key obstacles we needed to overcome to transform the digital experience.

Outdated UX & visual language

The interface felt static and didn't match Rollerblade's performance-driven brand DNA.

Slow navigation & load times

Category browsing and PDP loading were significantly slower than modern sports/lifestyle expectations.

Limited mobile usability

Mobile users faced friction in navigation, checkout, and product exploration - despite being a dominant traffic source.

Legacy Magento 2 architecture

Tech debt, inefficient caching, and outdated modules slowed releases and made new features costly.

Need for secure global checkout

The platform required reliable, globally trusted payment options with enterprise-grade security.

Rollerblade Case Study Image 2
Solutions
Our strategic approach to solving each challenge with precision and expertise.
Brand-Driven, High-Performance UX Redesign
New visual system reflecting Rollerblade's energy: bold imagery, motion-inspired layouts
Rebuilt PLPs and PDPs for better product storytelling and conversion
Clearer category navigation for equipment and apparel
Immersive product showcase with high-quality media
Magento 2 Modernization & Codebase Upgrade
Migration from legacy implementation to a modernized Magento 2 architecture
Refactored theme, modules, and extensions to eliminate tech debt
Improved catalog management for seasonal drops and global product lines
Mobile-First Experience
Every journey redesigned for small screens
Optimized tap targets, gestures, and mobile UI patterns
Achieved sub-2-second perceived load times across key mobile pages
Performance Engineering & Speed Optimization
Caching, indexing, and DB optimization
CDN configuration and asset delivery improvements
Image optimization, lazy loading, and compressed media
Enhanced search speed and relevance
Strengthened platform for global launch traffic (peak-load readiness)
Secure Commerce & ISO 27001-Compliant Delivery
Integrated trusted, PCI-aligned global payment gateways
Applied ISO 27001 security controls to all environments, repos, and workflows
 
Results
Performance
+37% faster page load times across key journeys
Significantly faster product discovery and category browsing
Conversions
+45% increase in mobile conversions (first 3 months)
+18% higher AOV due to improved product presentation and UX
Stability
100% uptime during global product launches
Stable seasonal campaigns with predictable performance
Delivery Velocity
Project delivered on schedule within a focused 12-week sprint window
Business Impact
A modern, mobile-first UI that elevates brand perception
A faster, more stable Magento platform ready for global traffic spikes
Higher conversion rates and larger average order values
Lower long-term maintenance costs thanks to reduced technical debt
A reliable foundation for future product launches and campaigns
Ready to Start Your Project?
Let's discuss how we can help transform your business with the same level of expertise and dedication.
Start a Similar Project 
Update cookie preferences